Visit Source Site Quite often I coach consultants, lawyers, accountants etc on business start up or business growth; either way, most people want more clients or if not more clients, better clients! Creating a marketing strategy involves knowing your customer, understanding the life time value of a customer, building strong relationships with prospects and having an awesome database! ?What else do your customers want from you? up-selling, back end sales, seminars, guarantees, printed ads, joint ventures, affiliates, try before you buy, bonuses, testimonials and marketing nuggets etc etc BUT if you do not know your SCA or your customer or what they want then your efforts may be futile.

